The Psychology of Colour
Companies spend a great deal of money choosing the exact shade of a logo, and the reasons are not purely artistic. Studies suggest that colour can how quickly we judge a product, often within seconds. Blue is widely with reliability, which is why so many banks use it. Red raises alertness and is therefore for warnings and clearance sales alike. However, the effects are far from : the same colour can carry opposite meanings in different cultures. Researchers also warn that many early experiments were poorly , with small samples and results nobody has managed to since.
